Our Team

Eifrion Evans

border evans

Eifrion serves as Chief Executive Officer for Lumishore.  With extensive proven experience in corporate development, Eifrion is recognised internationally for his vision & commitment in defining Lumishore's position as the global leader in underwater LED lighting systems.

Through the years, Eifrion has leveraged his extensive commercial expertise with an entrepreneurial flair to develop a number of successful companies.

A seasoned business executive and graduate MBA, Eifrion has  previously held Board, CEO, Financial control, sales management, and marketing roles for some of the world’s leading blue-chip organisations.

Eifrion is passionate about Customer Service and believes that this value, linked to Lumishore’s technical superiority, will create the winning combination.

Eifrion is also passionate about boating. When not talking about LED underwater lighting, he can be easily coaxed into discussing his dream boat.

Gareth Evans

Gareth1 2

Gareth is Lumishore's CTO and leads the development team at the heart of Lumishore's capability. He has a Masters Degree focusing on LED and semiconductor technology, and has been learning, adapting, and developing advanced LED technology since 1996, working with the world's leading LED development companies

Gareth’s passion for LED development and his expertise in this field led to him becoming founding engineer at a start-up company that co-developed high-power LEDs for companies such as Philips and Osram, plus many other medical and military organizations. In 2007 the company was listed on AIM.

Gareth was also part of the development team responsible for the LED array and control electronics behind the world-renowned Yas Hotel in Abu Dhabi. 

Gareth combines his LED expertise with his passion for boating, dedicating his time 100% to building the brightest and most technically advanced underwater lights on the market. With this advanced knowledge of LED technology, driver electronics, and thermal management, Lumishore was able to quickly introduce the world's brightest underwater lights to the market, and provide full color change solutions, a first in the underwater market.

Gareth is the company's wakeboarder, and has the medical history to prove it!

Tony Xu

photo 2

Tony is Lumishore’s Engineering Director and the other key member of Lumishore’s development team.

Tony's work is at the heart of Lumishore’s LED engine software and the design and integration of all our driver technologies.  He is a world class software & electronics engineer holding a Masters Degree in Electronics.  With 16 years experience in highly complex electronic product development in various LED lighting sectors, Tony is specialized in development and validation of high and low power electronics, hardware, and software integration.

Tony's experience includes the famous Yas Hotel complex lighting which at the time had over 5000 independently addressable LEDs and is the largest external lighting installation in the world, surgical theater lighting, and he has worked with Gareth Evans on advanced lighting sytems in many other different business sectors.

Lumishore’s “Mr. Technology,” Tony’s department is known as “Tony’s Toys” and destruction testing is a speciality! Married and kept youthful by his young daughter, Tony is a Lumishore board member and is ultra-competitive at everything he does.

Keith Wansley

KW Pix 2

Keith is President of Lumishore USA and is responsible for all operations in the Americas. He is based in our Sarasota, Florida location.

Keith has spent his life dedicated to the marine industry, with over 30 years of experience working with Raytheon Marine, Apelco, and Raymarine, in senior executive positions. Having spent much of his career in product development, Keith was immediately attracted to Lumishore’s advanced HICOB array LED technology and the advantages it brings over the competition.

We are delighted to have Keith as part of our management team. His exceptional marine industry experience, professionalism, and customer service values compliment Lumishore's technical capabilities perfectly.

Keith benefits from having worked extensively in the UK, so he can translate some of the language used on the other side of “The Pond.” Keith is also famous for knowing everyone at Boat Shows!

Mike Jardine


Mike is Superyacht Sales Director, managing relationships with Lumishore's Superyacht customers. Mike is based in Antibes, the yachting center of the Mediterranean, and has a wealth of experience in the yachting industry and underwater lighting specifically. Mike has widespread contacts within the industry, and has built mutual respect with yacht owners and captains alike. 

"Lumishore opened my eyes regarding what can be achieved with LED lighting, and the potential for even more power and brightness going forward is astounding. Working with the technical team at Lumishore has been a revelation in terms of their dedication to the cause and the amazing results they achieve."

Mike spent 10 years as 1st Officer and Captain on a variety of motor and sailing yachts prior to joining Lumishore. He is a soccer aficionado who is a true-blue Evertonian, we all feel sorry for his wife and kids. Fortunately, Mike is also a boating nut so the rest of us have something to talk about.

Susan James


Susan is Lumishore's Head of Marketing, responsible for reinforcing the company as the leading underwater LED lighting brand in the industry through its core marketing activities.

Susan studied package design, advertising, and corporate identity at Massachusetts College of Art & Design. She has nearly 30 years experience in marketing, advertising, corporate branding and merchandising, and has dedicated the past 15 years promoting recognized marine industry brands in such segments as custom sailing yachts, underwater LED lighting, and electronic charts.

Originally from Massachusetts, Susan now resides in the frozen tundra of Castine, Maine with her husband Mark where for three months of the year they enjoy sailing, gardening, and renovating their early-American farmhouse, and for the rest of the year they stoke the wood stove.

Les Ares


Les is Vice President of Sales, directing all Americas' sales activity from Lumishore's US HQ in Sarasota, Florida.

Les studied Business Administration at Florida International University and Business Management at Regis University School where he obtained his MBA. Les is a Licensed Florida Yacht Broker, is an NMEA Certified Installer, was appointed by Governor Rick Scott to Florida's Boating Advisory Council, and holds a USCG OUPV Captains License (U.S. Coast Guard Operator of Uninspected Passenger Vessels), which allows the holder to Captain uninspected vessels up to 100 gross tons (about 75-90 feet long).

Les has extensive experience in the Marine Industry and expertise in marine satellite communications, electronics, and propulsion systems.

Les enjoys spending his spare time on the water, whether in his 28 Express or in his kayak on the back mangroves. 

Chris Myers


Chris is National Sales Manager for Lumishore USA based in Sarasota, Florida. Chris' main focus is on the development and expansion of Lumishore's valued network of Representatives, Dealers, and OEM Partners.

Chris studied Business at Belmont University and Yacht Design at Westlawn Institute of Marine Technology.

Chris is an avid boater and grew up fishing in the Florida Keys where he still enjoys the sport. He has over 16 years experience in the Marine Industry in a variety of aspects from boat building and product development to sales and finance. 

When Chris has spare time it's spent with his Newphie "Hemingway" or on the race track road racing.

Mia Harris


Mia is Divisional Sales Manager for Lumishore Ltd, responsible for managing Lumishore's Leisure Marine activities across Europe, the Middle East and Asia Pacific regions; and OEMs within the UK. 

Mia has extensive experience in the Marine Industry and expertise and understanding of underwater LED lighting systems. Her commitment to excel and her personable style are a compliment to Lumishore's customer-focused culture.

When not traveling Mia enjoys spending weekends away competing and playing groom for her kids and their ponies.

Damian Waters

Damian Waters

Damian is Lumishore's Manufacturing & Supply Chain Director and leads the manufacturing team at Lumishore HQ in Swansea, UK.

Damian has a degree in Industrial Design and an early career background in laser system design. His achievements in this field included the Capris 50 laser marking system, awarded Millennium Product status by the Design Council in 1999.

With 20 years experience in manufacturing & supply chain management in markets ranging from capital equipment to advanced technical services, Damian has a wealth of knowledge in manufacturing & customer focused solutions. Having worked with Gareth on our early prototypes, he jumped ship to captain our factory, attracted to the challenge of building a world class manufacturing environment for our world class lights. With a hands-on approach and firm & fair attitude, he is focused on getting the best from his team and delivering a quality product to our customers.

When out of the factory he has a busy home life, juggling his children (three boys & a girl) with his on-going DIY projects. He also admits to owning four mountain bikes, and can be spotted in the mountains every weekend come sun, rain, or snow.

Underwater Light Technology by Lumishore

HICOB LED and Light Engine Technology

At the heart of each Lumishore underwater light lays the extremely compact, yet exceptionally powerful Lumishore HICOB (High Intensity Chip On Board) 3rd Generation LED system. A long history of research and development has enabled Lumishore to take HICOB array technology to new levels. The Lumishore HICOB LED array produces the equivalent amount of light to earlier generation LED products, but at one-third the size. This technical advantage is combined with our own in-house advanced LED light engine manufacturing expertise to bring you the ultimate underwater light package.

The reduced size of Lumishore underwater lights allow for a fixture that is compact, yet without any compromise in optical power. The HICOB format makes use of the very latest ceramic substrate materials and flip chip technology to increase output efficiency. The HICOB array solution can be configured to many power levels over a range of wavelength color combinations. The result is an LED array with a power density far greater than any other underwater light product on the market.

Longer Life—50,000+ hour lifetime

Unlike Halogen, Xenon, or HID, Lumishore LED technology is “solid-state.” In other words, there are no delicate filaments to break. The LED is resilient to shock and vibration, making them ideal for the harsh marine environment. In addition, the inherent long life of an LED means they will last for over 50,000 hours. Halogen and Xenon lamps will typically last up to 1,000 and 5,000 hours respectively, and often considerably less. Our underwater light is built to last.

Vibrant Colors or Instant Color Change

Lumishore is a pioneer in the field of color-change LED technology. We manufacture a wide variety of innovative color units, from brilliant single colors to fixtures that change colors to any wavelength in the visible spectrum. Find out more about or Surface Mount Color Change underwater light or the Thru Hull Color Change light.

Maintenance Free—no bulb changes or user-serviceable parts

Once installed, Lumishore LED units are “fit and forget” convenient. There are no user-serviceable parts to worry about, so continued access to the underwater light is no longer an issue. The units are permanently sealed during the manufacturing stage, making them completely resistant to water penetration.

Higher Efficiency—more light for less power and reduced costs

Similar to the way a vessel’s fuel efficiency is measured in Miles per Gallon, a light source’s efficiency is measured in Lumens per Watt—the amount of light it produces for every Watt of electricity consumed. The higher LED efficiency means that it produces more light with less drain on the vessel’s battery banks. Optimizing that output is Lumishore's strength—while others quote “data” lumens with no regard to output efficiency, our skillset enables us to bring you the most efficient underwater light possible.

No Color or Intensity Drift

During general use, as a bulb ages it can subtly change color and brightness. If a number of devices have been installed and a single bulb fails, then the new replacement bulb will look noticeably different to the others. The long life of the Lumishore LED technology ensures that no bulb changes will be required. During the manufacturing process each device is carefully selected so that the color and intensity falls within tight specifications. This ensures that each Lumishore underwater light is not only very bright, but looks identical in appearance to the next.

No Start-Up Current

When switched on, Xenon and HID technologies consume very large amounts of current to provide sufficient power to arc the bulb, thus putting huge strains on the battery. LED technology can be switched on or off instantly and repeatedly, with no additional current draw required. However, in order to protect electrical systems, Lumishore uses its own “soft-start” technologies over the first few seconds of operation to minimize “instant” system loads and surges, in order to protect your electrical system and lights.

Lumishore makes the best, brightest underwater light bar none!