Lumishore USA Names IMTRA Corporation A Master Distributor In North America

Renowned Distributor Expands Underwater LED Lighting Manufacturer’s Reach into OEM and Boat Yard Markets

November 5th, 2015 — Sarasota, FL – Lumishore USA, pre-eminent manufacturer of underwater lights, announced today that their product line is available and supported in North America by master distributor IMTRA, the leading manufacturer and importer of quality marine products.

IMTRA joins SeaWide Distribution as the sole distributors of Lumishore USA. Channels currently in place for Lumishore will remain, including a strong network of existing sales representatives.

“We are thrilled to partner with IMTRA,” said Keith Wansley, president, Lumishore USA. “Their experience in marine lighting and established relationships in the industry make them a great choice for us to expand our reach. IMTRA and Lumishore share a commitment to quality products and the very best customer support, it’s a perfect match.”

Recognizing the distributor’s experience in marine lighting, including its own lines of interior/exterior LED fixtures, Lumishore will use IMTRA’s extensive sales team and full-time customer service representation in all regions across the U.S. and Canada to market complete lighting packages that include Lumishore high-quality, underwater LEDs.

“Lumishore makes the best underwater lights on the market. They are on the leading edge of LED technology and they understand what this market wants,” says Eric Braitmayer, president and CEO, IMTRA. “We are excited to include Lumishore in the long list of quality products we offer. Adding underwater LEDs to our portfolio will enable us to create complete lighting solutions for our customers and save them the time and hassle of having to find additional products from another source."


Lumishore underwater LED lights are available through IMTRA’s network of marine retailers, shipyards and marine retrofitters throughout the United States and Canada. For more information on Lumishore underwater LED lights, visit To learn more about IMTRA and its products and services, please call 508-995-7000 or visit

For more information please contact:
Keith Wansley, President, Lumishore USA, Phone: 941-405-3302,


About IMTRA:

IMTRA, based in New Bedford, Massachusetts, is an importer and manufacturer of high quality marine products, advanced LED solutions and integrated marine systems, as well as a key supplier to the OEM and aftermarket. With over 60 years in the commercial, industrial and marine markets, IMTRA has sales and support teams in 10 regions throughout North America. The company’s extensive product knowledge is available to its customers through a renowned full-service department and professional customer service group. Product categories include Lighting, Thrusters, Stabilizers, Anchoring Systems, Wipers, Antennas, Gangways, Seating, Controls and other specialty products. In addition to their own proprietary products, IMTRA represents well-known international brands that include Side-Power, NorSap, Vimar, Lofrans, Muir, Exalto, Colorlight, Roca, Lilaas and many more.

By Susan James
November 6th, 2015