The Lumishore Team


Eifrion Evans - CEO

Eifrion serves as Chief Executive Officer for Lumishore. With extensive proven experience in corporate development, Eifrion is recognised internationally for his vision & commitment in defining Lumishore's position as the global leader in underwater LED lighting systems.

Through the years, Eifrion has leveraged his extensive commercial expertise with an entrepreneurial flair to develop a number of successful companies.

A seasoned business executive and graduate MBA, Eifrion has previously held Board, CEO, Financial control, sales management, and marketing roles for some of the world’s leading blue-chip organisations.

Eifrion is passionate about Customer Service and believes that this value, linked to Lumishore’s technical superiority, will create the winning combination. Eifrion is also passionate about boating. When not talking about LED underwater lighting, he can be easily coaxed into discussing his dream boat.

Gareth Evans - CTO

Gareth is Lumishore's CTO and leads the development team at the heart of Lumishore's capability. He has a Masters Degree focusing on LED and semiconductor technology, and has been learning, adapting, and developing advanced LED technology since 1996, working with the world's leading LED development companies.

Gareth’s passion for LED development and his expertise in this field led to him becoming founding engineer at a start-up company that co-developed high-power LEDs for companies such as Philips and Osram, plus many other medical and military organizations. In 2007 the company was listed on AIM.

Gareth was also part of the development team responsible for the LED array and control electronics behind the world-renowned Yas Hotel in Abu Dhabi.

Gareth combines his LED expertise with his passion for boating, dedicating his time 100% to building the brightest and most technically advanced underwater lights on the market. With this advanced knowledge of LED technology, driver electronics, and thermal management, Lumishore was able to quickly introduce the world's brightest underwater lights to the market, and provide full color change solutions, a first in the underwater market.

Gareth is the company's wakeboarder, and has the medical history to prove it!



Tony Xu - Engineering Director 

Tony is Lumishore’s Engineering Director and the other key member of Lumishore’s development team.

Tony's work is at the heart of Lumishore’s LED engine software and the design and integration of all our driver technologies. He is a world class software & electronics engineer holding a Masters Degree in Electronics. With 16 years experience in highly complex electronic product development in various LED lighting sectors, Tony is specialized in development and validation of high and low power electronics, hardware, and software integration.

Tony's experience includes the famous Yas Hotel complex lighting which at the time had over 5000 independently addressable LEDs and is the largest external lighting installation in the world, surgical theater lighting, and he has worked with Gareth Evans on advanced lighting systems in many other different business sectors.

Lumishore’s “Mr. Technology,” Tony’s department is known as “Tony’s Toys” and destruction testing is a speciality! Married and kept youthful by his young daughter, Tony is a Lumishore board member and is ultra-competitive at everything he does.



Keith Wansley - President USA

Keith is President of Lumishore USA and is responsible for all operations in the Americas. He is based in our Sarasota, Florida location.

Keith has spent his life dedicated to the marine industry, with over 30 years of experience working with Raytheon Marine, Apelco, and Raymarine, in senior executive positions. Having spent much of his career in product development, Keith was immediately attracted to Lumishore’s advanced HICOB array LED technology and the advantages it brings over the competition.

We are delighted to have Keith as part of our management team. His exceptional marine industry experience, professionalism, and customer service values compliment Lumishore's technical capabilities perfectly.

Keith benefits from having worked extensively in the UK, so he can translate some of the language used on the other side of “The Pond.” Keith is also famous for knowing everyone at Boat Shows!



Edward Lacey - Superyacht Sales Director

Edward is Superyacht Sales Director, managing relationships with Lumishore's Superyacht customers. Edward brings a wealth of knowledge to Lumishore, with over 16 years of experience as a captain in the yachting industry.

Born and raised in the UK, Edward studied at Nottingham University for three years before embarking on what he would describe as "an experience of a lifetime in the yachting world".

Edward has widespread contacts within the industry, and has built mutual respect with yacht owners and captains alike.

When not working, Edward can be found either on the water wakeboarding with his wife and two children or visiting and sailing in his favourite place in Pembrokeshire, West Wales.



Lauren Patterson - Head of Marketing

Lauren is Lumishore's Head of Marketing, responsible for leading the Lumishore marketing efforts and activities and developing Lumishore's market presence for its world-leading innovative lighting solutions.

Lauren has extensive experience in marketing, advertising and corporate branding, and has worked with recognized brands in the luxury automotive and interiors industries.

When not working, Lauren enjoys travelling and spending time with family and friends.



Bob Hamilton - Vice President of Sales USA

Bob is Vice President of Sales for Lumishore USA based in Sarasota, Florida and is responsible for driving sales efforts and increasing market penetration throughout the Americas.

Bob has over two decades of experience in business development and sales management including several years in the marine electronics industry.

In his spare time, Bob enjoys golf and fishing.



Damian Waters - Manufacturing & Supply Chain Director 

Damian is Lumishore's Manufacturing & Supply Chain Director and leads the manufacturing team at Lumishore HQ in Swansea, UK.

Damian has a degree in Industrial Design and an early career background in laser system design. His achievements in this field included the Capris 50 laser marking system, awarded Millennium Product status by the Design Council in 1999.

With 20 years experience in manufacturing & supply chain management in markets ranging from capital equipment to advanced technical services, Damian has a wealth of knowledge in manufacturing & customer focused solutions. Having worked with Gareth on our early prototypes, he jumped ship to captain our factory, attracted to the challenge of building a world class manufacturing environment for our world class lights. With a hands-on approach and firm & fair attitude, he is focused on getting the best from his team and delivering a quality product to our customers.



Melody Balfe - Divisional Sales Manager EMEAA

Melody is Lumishore's Divisional Sales Manager for EMEAA, responsible for driving the company's growth and expanding its presence in Europe, the Middle East and Africa.

Melody has a degree in Business Management and over 7 years experience in Sales Management and International Business Development. Melody has been responsible for maintaining and developing key relationships through many varying industries, with extensive experience and contacts in Italy, Spain, Portugal, South Africa, Australia, Scandinavia & UK.

When Melody isn’t working she enjoys long mountain walks with her husband and dog and spending weekends in the Welsh countryside.



Alexandra Foineau - Senior Product Manager

Alexandra is Lumishore's Senior Product Manager, responsible for leading the LUX Lighting Collection’s introduction, product management and business development on a worldwide basis.

Alexandra has spent over a decade in the yachting industry; working in a variety of product management roles and latterly as a national commercial manager. Prior to these roles, Alexandra graduated from the SKEMA Business School.

Outside of work, Alexandra can be found fixing her beloved and unique 1992 catamaran or in her local library’s electrical maintenance section working out how to update her boat. 


Jamie Shoemaker - USA Southeast Regional Sales Manager

Jamie is Lumishore's US Southeast Regional Sales Manager. She is responsible for Florida, Georgia, South Carolina, North Carolina, Tennessee and Alabama.

Jamie has 15 years of successful sales and account management experience as a pharmaceutical sales representative. She has been recognized for her achievements by some of the most respected corporations in that industry.

Born and raised in Daytona, Florida, Jamie is a graduate of Florida State University. Jamie now resides in Pompano Beach, FL. She is a licensed Divemaster, an avid scuba diver and has enjoyed fishing the waters of South Florida and the Bahamas for much of her life.